October 2012

ROI, or Return on Imagination

by Adam on October 28, 2012

Since the earliest days of social media, there’s been talk about what the ROI, or return on investment is for the digital participation of big brands. Major dollars are being spent in digital channels, whether on building websites, monitoring and developing Facebook accounts, or the hourly (and sometimes minute-by-minute) updating of Twitter. And the question […]


Pubwest and the Future of the Bookstore

by Adam on October 26, 2012

I’m attending Pubwest this week, which those in the book world may know is in Keystone, CO. I have to suspect that the decision to be in Keystone was motivated by a combination of the membership’s locality in Colorado, the need for a cost-effective conference model, and a general love by those who live here […]


Personal Recommendations, Digitized

by Adam on October 20, 2012

One of the ongoing themes within the online world is the idea of personalized recommendations for ___________ (insert your interest area on the previous line). Everything from food to travel to book buying to pet care is being catalogued and classified such that an algorithm or piece of software can more easily get you what you […]


While not the first source to report on the newly discovered issue with Facebook promotional posts, Business Insider recently featured an article that definitively calls out the social network over their use of an intentionally flawed algorithm in how fan pages reach their audiences. The gist (in case you haven’t heard it) is that starting […]


The Future of the Cookbook

by Adam on October 13, 2012

I authored this article earlier this year for the Publishers Weekly Soapbox column, and am rerunning the text below. It has been modified slightly to fit the digital medium. I don’t pretend that by the end of this post, I’ll have the future of cookbook publishing figured out (though it has been discussed ad infinitum […]


In case you didn’t hear the news, or otherwise are a ravenous internet shopaholic who sees the need to have fuzzy bunny slippers delivered in a window shorter than 24-hours, Walmart announced yesterday that it will begin offering same-day delivery for online orders. For a mere $10 per order (regardless of order size, so bunny […]


A Copyright Infringement Primer

by Adam on October 9, 2012

**This post originally appeared in the Fall 2012 issue of WORDS, the newsletter of the Food Writers, Editors & Publishers Interest Section of the International Association of Culinary Professionals. The original article can be found here. As more and more content gets published on blogs and websites, the growing problem of copyright infringement is having […]


The Branding Triangle

by Adam on October 7, 2012

I was in San Francisco recently for a Board Meeting as part of my involvement with The International Association of Culinary Professionals (as the name would make it sound, a trade organization that brings together food writers, media, chefs, cooking school teachers, the list goes on and on). As part of our strategic initiatives discussions […]


Where Possible, Please Make a Legal U-Turn

by Adam on October 4, 2012

For those of you that don’t know, the subject line for this post is derived from the fact that when you miss a turn using your Garmin navigation device, it asks you to make a legal U-turn. I chuckle at that direction step, both because in most cases U-turns are illegal, and also just because […]


Julie and Julia (and Adam)

by Adam on October 1, 2012

I suppose it should come as no surprise that the reigniting of my flame about blogging should come from a movie whose primary narrative is based around a woman who blogs, albeit about another woman’s life through recipes. While the narrative itself is well known now, I have a particular affection for it, given both […]