Branding

The Brainstorming Roadblock

by Adam on November 14, 2013

I’ve recently been enamored of Medium, a new content initiative founded by Evan Williams of Twitter fame (among other things). I’ve started spending time each week perusing articles, oftentimes finding really well-written and thoughtful content that informs both my business and personal life. So, it was with a special feeling of affection (perhaps because it’s […]

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Vision + Strategy = Mission

by Adam on October 18, 2013

I recently had the opportunity to participate in a brainstorming session to help a new company begin to synthesize its mission statement. After several rounds of back and forth with a group of entrepreneurs, in which we had thrown around a number of taglines and punchy phrases that were meant to stand in place of […]

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10 Tips for Food Entrepreneurs

by Adam on October 3, 2013

I was honored to recently participate as a contributing writer to Local Food Labs “Start Something Local” initiative, an innovative platform to help food entrepreneurs launch their new products with the help of a dedicated network of professionals with expertise in the food industry. As an investor in the food and foodtech space, the good […]

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The Food Loft Launches in Boston

by Adam on September 30, 2013

Today, in the spirit of fostering relationships with entrepreneurs in the food and foodtech space, I’m pleased to share the news that The Food Loft has officially opened in Boston’s South End. You can read more about it here: http://www.thefoodloft.com The Food Loft is founded out of The Harvard Common Press office space, and offers […]

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IACP Governace

by Adam on September 6, 2013

I was out in Chicago recently, attending an International Association of Culinary Professionals board meeting as part of the conference planning process. While the two-day meeting covered much of the usual ground around procedural and organization task-setting, we spent a whole day focused on board governance that I found to be a fascinating exercise in […]

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Walmart Labs

by Adam on June 24, 2013

And they say that old dogs can’t learn new tricks. As a recent transplant to San Francisco, I can’t help but notice the huge billboards along Highway 101 advertising the opportunity to “change the way people eat, 1,000,000,000 people at a time.” All feelings aside about what that says about mass commercialization of the food […]

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Investment Case Study

by Adam on June 16, 2013

I was thinking recently about a potentially interesting case study in how business models are developed and honed, which coincidentally occurred while riding in an UBER taxi. It is not food-related, but it presents a lesson in evaluating potential investments and entrepreneurial opportunities in an impartial light (because, after all, we never know what a […]

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Finding Strategic Investors

by Adam on June 4, 2013

The recent panel I was involved in during Internet Week related to funding for food + tech companies got me thinking about the opportunity for finding investment. Many fundamental questions arose during that session around how to find investors and what to look for that I thought a quick run-through of some high points might […]

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The New Ask: Please Let Me Invest

by Adam on April 23, 2013

I was meeting with an entrepreneur recently, talking with him about a raise he recently completed and the investors he had onboard for his current round. It quickly became clear that at some point he’d need more money. It was an interesting company, one that indeed I could potentially see an opportunity in. The conversation […]

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Crafting Content for a Young (New) Writer

by Adam on April 10, 2013

I was attending the International Association of Culinary Professionals (IACP) Conference this past weekend in San Francisco. The organization itself is a “big tent” in the culinary world, engaging food writers, authors, media, publishers, agents, bloggers, and to some extent, chefs. Each year, the annual conference has a particular theme…appropriately, this year’s was “Dirt to […]

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