Branding

SXSW, Anyone?

by Adam on March 4, 2013

In a few days time, South-by-Southwest 2013 (SXSW) will be in full swing. The conference, if I can even call it that, starts off with Interactive, and moves into Film and Music later in the week. Interactive is a fascinating mix of programming on entrepreneurial innovation, digital platform development, emerging technologies, the start-up ecosystem (and […]

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X+1 and the Synergy of Digital Advertising

by Adam on February 7, 2013

I had the opportunity to attend the Reed & Desilva Dealmakers Summit today, held at the rather austere New World Stage in NYC. There were about 100 people in attendance, and the conference itself covered a variety of topics on the business development, acquisitions and investment spectrum. Overall, it was an interesting event, and one […]

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The Meaning of “Brand”

by Adam on January 19, 2013

When you think of the word “brand,” what comes to mind? Certainly, there are companies that are brands, authors that are brands, products that are branded a certain way and resonate with consumers. With so many different instances and ideas of what a “brand” can be, what does it really come down to? I was […]

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While not the first source to report on the newly discovered issue with Facebook promotional posts, Business Insider recently featured an article that definitively calls out the social network over their use of an intentionally flawed algorithm in how fan pages reach their audiences. The gist (in case you haven’t heard it) is that starting […]

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The Branding Triangle

by Adam on October 7, 2012

I was in San Francisco recently for a Board Meeting as part of my involvement with The International Association of Culinary Professionals (as the name would make it sound, a trade organization that brings together food writers, media, chefs, cooking school teachers, the list goes on and on). As part of our strategic initiatives discussions […]

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Where Possible, Please Make a Legal U-Turn

by Adam on October 4, 2012

For those of you that don’t know, the subject line for this post is derived from the fact that when you miss a turn using your Garmin navigation device, it asks you to make a legal U-turn. I chuckle at that direction step, both because in most cases U-turns are illegal, and also just because […]

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Authors and Platform Building

by Adam on February 25, 2010

We’ve begun thinking in new ways at The Harvard Common Press, most especially about the way we work with authors. We’ve come to a juncture within the digital publishing world where we can no longer think about the old ways of doing business working as they used to. This especially applies to our acquisition of […]

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