Social Media

Losing Your Waze

by Adam on May 12, 2013

While this post coincides somewhat nicely with the rumors circling that Facebook may be in talks to acquire the popular social traffic mapping app, Waze, it’s both a coincidence and a departure from that aspect of the tech media reporting. My interest in the company is far more fundamental and wasn’t quite apparent to me […]


The Economics of Change

by Adam on April 19, 2013

For some reason, I’ve been thinking a lot recently about economics and the use of resources to exact change in our lives and our world. When I drilled all the way down, I came to realize that there is a bottom-line to which all resources can be simplified, which basically comes down to: Time Money […]


While the idea for this blog post came up at a meeting I had while at SXSW, I’ve been late to distill my thinking on it. Hopefully, with enough typing and retyping, I can recreate the original intent in some form or another. I was sharing breakfast one morning in Austin with a food + […]


Networked Food Systems Dinner

by Adam on March 15, 2013

Each year at SXSW, Danielle Gould of Food + Tech Connect makes a point of organizing thought-leaders within the food innovation ecosystem for an evening of thought-provoking discussion on pressing issues within the food space. This year was no different, and I had the pleasure of sitting down with some incredible folks, over a great […]


Getting Paid for (Un)Social Media

by Adam on February 15, 2013

As we move into an ever-more digitally connected age, our social media footprint is perhaps the most important representative we have of our brand and identity in the online world. But, it’s also a double-edged sword for many who worry about managing their time online productively and also creating a social media presence that represents […]


The Roger Smith Cookbook Conference

by Adam on February 11, 2013

This weekend marked the second annual Roger Smith Cookbook Conference in NYC, three days of programming focused on the past, present and future of cookbooks and recipe content. I was pleased to be able to take part as a co-organizer of the event, focusing on 16 sessions that explored the evolution of digital content, apps, […]


The Folly of Direct to Consumer

by Adam on January 23, 2013

The title for this post is intentionally meant to raise eyebrows, cause people to grab their pitchforks, and raise them over their heads in not-so-subtle exasperation. But, it’s also meant to grab your attention and focus it on an issue that’s getting so much attention in the bookselling business and beyond: direct to consumer sales. […]


Digital Citizenship

by Adam on December 10, 2012

With so much information flying around the digital ether these days, it’s easy to get caught up in the fact that over 1 billion people are now using the internet. This includes everything from looking up information, to posting to blogs, to participating on social media networks. As the ability to take part in these […]


The Social Media Disaster

by Adam on November 6, 2012

Many cities along the East Coast are still in the midst of digging out from Hurricane Sandy, and as such, it feels disingenuous to say that the storm has now passed us. The driving wind and rain are gone, but I don’t doubt that the physical and emotional effects of this event will be felt […]


ROI, or Return on Imagination

by Adam on October 28, 2012

Since the earliest days of social media, there’s been talk about what the ROI, or return on investment is for the digital participation of big brands. Major dollars are being spent in digital channels, whether on building websites, monitoring and developing Facebook accounts, or the hourly (and sometimes minute-by-minute) updating of Twitter. And the question […]