Innovation in Food: RestaurantTech

by Adam on September 24, 2013

As part of a semi-recurring series on this blog, I’ve been looking at a variety of verticals within the foodtech space to evaluate potential business opportunity, and explore both pros and cons of new business models. We’re looking today at the restauranttech space, which technically doesn’t exist, but it’s the best way to describe the […]


GrubHub and Seamless Merger Complete

by Adam on August 10, 2013

Earlier this year, GrubHub and Seamless announced a merger that would make them the largest provider of online restaurant marketing services in the country. I stop short of saying deliver because, contrary to popular belief, neither Seamless nor GrubHub provides delivery as a service. Needless to say, the opportunity in the restaurant marketing space is […]


Startup Entrepreneur to Company CEO

by Adam on August 1, 2013

Being a startup entrepreneur can really mean the dog’s life (before that billion dollar Instagram exit, that is). Late nights, gruelingly long hours, ramen for dinner, or sometimes no dinner at all. But, it’s for the love of bringing new ideas to reality, for doing something radically new that many entrepreneurs take up the mantel […]


Having worked in the food industry for almost 7 years, and with startups for almost 5, metrics are obviously an important part of understanding the success or failure of ventures over the long-term. One startling fact that has come to light about the food ecosystem suggests that the means by which we find and shop […]


Walmart Labs

by Adam on June 24, 2013

And they say that old dogs can’t learn new tricks. As a recent transplant to San Francisco, I can’t help but notice the huge billboards along Highway 101 advertising the opportunity to “change the way people eat, 1,000,000,000 people at a time.” All feelings aside about what that says about mass commercialization of the food […]


Investment Case Study

by Adam on June 16, 2013

I was thinking recently about a potentially interesting case study in how business models are developed and honed, which coincidentally occurred while riding in an UBER taxi. It is not food-related, but it presents a lesson in evaluating potential investments and entrepreneurial opportunities in an impartial light (because, after all, we never know what a […]


The Sharing Economy

by Adam on June 10, 2013

I’ve been hearing a lot of hype recently about the Sharing Economy. Recently, it seems that companies are popping up across the startup ecosystem catering to the idea that people’s unused inventory (whether that be cars, bedrooms or kitchens) can be put to use to generate income for their owners. I think the idea itself, […]


Internet Week Food + Tech

by Adam on May 27, 2013

I recently had the opportunity to take part in a food + tech investment panel during Internet Week, which featured a look at the fundraising space from both sides of the table. Led by Brita Rosenheim of Rosenheim Advisors, the panel explored the opportunities around finding strategic investors, navigating the pitfalls of raising the first […]


Managing Efficiency in the Food Chain

by Adam on May 22, 2013

Over the past 3-4 years, I’ve met with a number of entrepreneurs, looked at a variety of business models and thought about everything from bifurcation and disruption to locality and “back to the roots” farming. Behind these ideas are smart entrepreneurs, micro- and macro-trends, and usually, a whole lot of tech. And while, most often, […]


America Cooks

by Adam on May 17, 2013

I was eating out recently with a friend of mine, who has been studying at the CIA (the culinary institution, not the government behemoth) for quite some time now. We were enjoying a delicious meal, and she mentioned how much butter and other unhealthy ingredients (salt, etc) probably went in to making the dish taste […]