So This is the New Year…

by Adam on January 1, 2013

With the new year upon us, we all seem to take time to reflect upon the year past and the year ahead to see where we’d like to be when the clock strikes midnight 365 days from now. I’m excited for the future and all that 2013 has in store.

Professionally, the food business continues to innovate and evolve, and new entrepreneurs are coming on the scene with interesting ideas all the time. I’ve been blessed to be able to meet and work with some incredible food professionals and I’m looking forward to what the year ahead holds.

And personally, life has taken a wonderfully pleasant turn over the past 6 months, with a companion in my life who I love and care about deeply. So that’s something that will be full of new adventures and lots of fun throughout the year (thanks darling!).

So here are some things I think we’ll be watching for in 2013:

  • An increase in M&A activity in the food space, with start-up companies merging with larger competitors or complementary companies.
  • A continued focus on local and sustainable food systems, but more so directed towards refining business models to make them more sustainable (no pun intended) in their own rite.
  • Wider implementation of consumer data with food consumption information to increase engagement between food brands large and small and consumers.
  • Greater innovation in the restaurant space specifically, with new models for restaurant openings (building on the idea of pop-ups) or the ways that consumers interact with food at the restaurant table.
  • A stronger push towards personalization on the web, both in terms of the content served to consumers, but also in terms of other modes of engagement, especially personalized advertising.
  • Something with social networks, though I’m not sure what. I would imagine we’ll see more sites pop up, more sites die off, and Facebook, Twitter and Pinterest continue to build. I think all three, especially the latter two, will begin to iterate their financial business models in ways that help them survive over the long-term and likely will upset consumers at least in part.

What are you looking forward to in 2013? What projects are you working on? And how does life look from where you sit?

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