Understanding the Metrics Around Food Waste

by Adam on July 20, 2013

Having worked in the food industry for almost 7 years, and with startups for almost 5, metrics are obviously an important part of understanding the success or failure of ventures over the long-term. One startling fact that has come to light about the food ecosystem suggests that the means by which we find and shop for groceries is indeed broken – that being that 50% of the food that is put into the grocery store system is wasted.

It’s an incredible number and one that suggests that, for all the focus on increasing food productivity to feed the world, the problem lies more with access to food, rather than food growth itself. I’ve often struggled to find easy-to-digest facts on the extent of the problem, but this video from Design Taxi sums it up quite nicely, with a number of other really interesting facts and figures to go along with it. Besides that overall number around food waste, another eye-opening figure…it takes 1,000 gallons of water to produce 1 gallon of milk. Think about that the next time your enjoying your morning coffee. I’ll leave it to you to watch the rest of the video:


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